HackerSquad | Developer Ecosystem
Community, events, and resources for developers.
Summary
Developer Relations (DevRel) is essentially a marketing function focused on driving awareness, community engagement, and product education for developer-facing products.
The author established a framework of three pillars—awareness, product/community involvement, and education—to align and measure DevRel efforts effectively. Merging DevRel and marketing functions proved critical for impact, positioning DevRel as a core, revenue-generating aspect of the business.
