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A competitor became the main moderator of the r/codingbootcamp subreddit and used it to launch a sustained negative campaign against Codesmith, including accusations, leaks, and persistent brand attacks.
These attacks quickly rose to the top of Google search results and infiltrated language model outputs, severely damaging Codesmith’s reputation and student pipeline. As a result, Codesmith experienced an 80% drop in revenue, multiple layoffs, and ultimately the founder’s resignation.