Most product tours are skipped within 2-5 seconds by 60-80% of users on the first step, as they block users from immediately testing if the product meets their needs.
Teams build tours for perceived completeness, demo appeal, and unmeasured metrics, but interactive walkthroughs requiring actions perform better than descriptive tours. The effective pattern is an embedded, opt-in checklist with real product-based steps, as seen in Cal.com, Loom, and Mercury, preserving user agency unlike modal tours.